Leslie Fernandez

Twenty-four million e-commerce stores1 worldwide exist today, and more are created each day. And yet, the industry is still growing, with a projected growth of $4.882 trillion in 2021. This astounding growth shows no signs of stopping any time soon with more and more people shopping online, and with most industries reacting by accelerating their shift from physical to digital.

More than products or services, consumers are now purchasing stories and experiences. They expect their journey towards a purchase to be seamless, no matter where they shop. Beautiful images and precise product descriptions do inspire shoppers to purchase, but most e-commerce sites fall short. This is where shoppable content comes in.