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5th January 2022

[Blog] Make the Most of Cross-Border E-Commerce Opportunities

Ecommerce is thriving across the world. Whether we live in global cities or the world’s most remote regions, more and more of us are looking for items online. But wherever we are, we don’t just compare the products and prices offered by brands in our own home countries. We are united in looking for the best deal, even when this is offered by a website based abroad.

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1st November 2021

[Blog] PIM: A Deep Dive

Product information management, as a process, is the overall management and delivery of rich, accurate, complete and relevant product content across multiple distribution channels. At its core is product data created internally or sourced from various resources in varying formats. There is then a considerable possibility for data to be inaccurate, outdated, siloed or duplicated. This is where a Product Information Management solution comes in.

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21st October 2021

[Blog] Why Product Content Syndication is Essential for Sales Channel Growth

Brands and manufacturers have already recognized that they are no longer in charge; now, the customers and buyers drive their business. If their customers want a more connected and digital shopping experience, then all touchpoints must have high-quality information, be consistent and engaging. And with their drive to sell more and increase revenues, they need to sell through more channels and touchpoints – to do this means leveraging their product content, eliminating data silos, and operating seamlessly.

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21st October 2021

[Blog] Top D2C Strategies for Success

The Direct-to-Consumer (D2C) strategy isn’t new. Traditional retail had become increasingly competitive and congested, and so consumers began to change their purchasing habits. Brands then realized that to adapt from the increase in customer demands and changes in consumer behavior requires access to customer data, something not easily achieved with traditional retail strategies. This gave the D2C approach fresh momentum during the last decade, as brands, through digitalization, started to unlock the benefits of selling direct to consumers.

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21st October 2021

[Blog] Three Ways Experience-Driven Commerce is Changing Online Shopping

“Experience-driven commerce is the future of commerce,” said Adobe’s Executive Vice President, Brad Rencher1 in 2018. It had been two years since an experience-driven commerce future was first predicted, and because the right circumstances took place, it is safe to say that experience-driven commerce is happening now.

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21st October 2021

[Blog] The Top 5 Challenges of Cross-Border E-Commerce

E-commerce is thriving everywhere. Consumers today are savvier at finding what they are looking for, comparing products online and at making informed purchase decisions. Due to advancements in technology, it is easier now for consumers to look for the best deal, even outside their countries. And this, along with global e-commerce’s predicted growth of $4 trillion1 by 2020, is what makes cross-border e-commerce business appealing for brands.

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21st October 2021

[Blog] Product Page Hack_Write Product Descriptions that Convert

Twenty seconds. That’s the average amount of time consumers spend on a website, according to a study by the Nielsen Norman Group. That means, if you have something to sell, you must get their attention and clearly communicate your proposition within the first 10 seconds, or else lose a sale.

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21st October 2021

[Blog] Product Experience Management Begins with PIM

Product information dictates whether a product sells or not. From the smallest detail that can be read, up to how an image is formatted, product content plays a key role for any business — to sell. However, while it is universally accepted that product content is one of the cornerstones of a successful business, it is still challenging to fully and intelligently use it to its greatest potential.

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21st October 2021

[Blog] How PIM Helps Launch Successful Product Promotion & Campaigns

Campaigns and product promotions are an essential part of a brand’s strategy to generate leads and increase sales. However, that’s only part of it; campaigns and promotions can also make brands memorable. They help promote brand identity and can be used to create a lasting impression that can convert customers into advocates.

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21st October 2021

[Blog] How Has Consumer Spending Changed During the Pandemic

Consumers purchase items based on three specific needs: to survive, to entertain and to connect. Across the world, when lockdowns started to be imposed, anxious consumers pinched pennies as they tried to cope with the new restrictions caused by the COVID-19 pandemic. At first, consumers, unsurprisingly, focused on purchasing items necessary to survive and protect themselves against this new, unseen threat. But what exactly did consumers purchase throughout the year due to the pandemic?

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21st October 2021

[Blog] How AI is Changing B2B Commerce

Artificial Intelligence (AI) continues to be on the rise, and it has brought a lot of positive opportunities for businesses. Buyers have started to get better experiences as AI has enabled businesses to approach consumers more creatively. In many cases, by providing personalization or customized messaging. B2B vendors have also been transforming the way they do business. Many have undertaken digital transformation journeys, and they now look towards AI to gain greater benefits. But how is AI driving change in the B2B space?

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21st October 2021

[Blog] Five Tips to Get in Charge of Customer Experience

“Thank you for calling [insert company name]. This is [insert name] speaking. How may I help you?”

This is the most generic line you hear if you are lucky and patient enough to get through the long wait time of a customer service hotline. The kind of interaction that follows tells a lot about a company and its position in the race to deliver the best customer experience.

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21st October 2021

[Blog] Five Reasons Why Customer Experience Matters Now More Than Ever

The commerce world used to function using a different strategy, where businesses controlled which products they sold. They used to select and publish the information they thought would keep consumers interested and engaged, mainly through generic campaigns and advertising. Consumers, having little choice back then, bought into whatever businesses were offering.

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21st October 2021

[Blog] Enable Product Content Syndication to E-Commerce Platforms

Shopping is complex. It has evolved from the straightforward process of going to the store, picking up the item, walking to the check-out counter to pay, and done. Today, many shoppers forgo physical stores in favor of online shopping for its convenience and accessibility. They are also tenacious at finding information about a product they want to purchase because they have a variety of channels and devices at their fingertips.

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21st October 2021

[Blog] Effectively Understand and Cater to DIY Consumers

Do-it-Yourself (DIY) is an increasingly popular option for consumers, with a projected growth rate by 2023 at 4%1. The DIY concept was already a hit before 2020, and because of the COVID-19 pandemic it is expected that online sales for DIY products will soar as consumers build, restore, bake and paint while stuck at home. However, reports suggest that this trend will continue even after the pandemic.

21st October 2021

[Blog] 3 Ways Real-Time Interaction Management (RTIM) Helps with Customer Retention

It is quite evident that the key to customer retention is to prevent them from leaving. The adage that every customer-centric company believes in – the customer is always right – has never been more compelling today.

With the explosion of technologies that drive customers to expect more and better experiences at every turn, brands are left with little choice but to treat each customer as central to their business operations, which is indeed true today.